Wears up to 16 hrs. New richer color! Crayon contour. Waterproof. Pull-out sharpener. ColorStay Eyeliner: Now with richer, more intense color that wears up to 16 hours. SoftFlex Comfort Technology glides on smoothly to create a fine line. ColorStay waterproof formula won't smudge, smear or fade away. Made in Italy.