Rice Krispies.In 1906, W.K. Kellogg founded the Kellogg Company in Battle Creek, Michigan. Kellogg was strongly dedicated to nutrition, health and value—and for more than 100 years, his commitment to excellence has guided the company. As the first company to fortify its cereals and create boxes that offer prizes, coupons and games, Kellogg has historically been a leader in industry, innovation and marketing. Today, as a top producer of cereal and convenience foods, Kellogg is a company that you can always rely on for high quality and great taste. Bring a little magic to your mornings with the delicious taste of Kellogg’s Rice Krispies Cereal. Made with crispy oven-toasted puffed rice cereal, Rice Krispies are a satisfying and healthy way to start your day. A good source of 11 vitamins and minerals, Rice Krispies are also fat-free. Crafted to help bring energy to your mornings, our crispy cold cereal makes for a tasty pick-me-up at school or work, as an afternoon bite, or late night treat. A travel-ready food, Rice Krispies are an ideal companion for lunchboxes, after-school snacks, and busy, on-the-go moments. Just add your favorite dairy or nut-milk or enjoy as a crispy treat straight from the box.