Question

Complaint: I find the back to school commercials very offensive. I believe they are disrespectful, offensive and racist. What are you trying to sell? Music, school clothes, or music and dance lessons? I for one will not be shopping at Kmart!

Answers

4 answers

  1. Kmart does have control over its marketing strategy.
    http://www.searsholdings.com/pubrel/kpressOne.jsp?id=s16310_item137207
    The media contacts are below on the press release, if you'd care to contact them.

    1. In response to ServiceLocally

      i agree ............when my children 5 and 7 watch tv and that bus rap commercial comes on i cringe.....and try to change it !

  2. I can't understand how this equates to Kmart's shopping experience... Kmart simply hired a firm to make a commercial. Does the duck's current lack of a speaking voice mean that folks should cancel their policies with AFLAC ?

  3. Hi, sdisappointedinpa. Welcome to the MyKmart and thank you for taking the time to share your feedback!