1. General Hi, I am a second year student doing some research about the business of kmart.com and have some queries: 1. How does kmart.com targets and segments your customers? (i.e. segmentation by demographics, psychographics, etc?) 2. How does kmart.com communicates with the different market segments? 3. Does kmart.com makes use of virtual community, and if so, what is the objective and its effectiveness? 4. Does kmart.com makes use of auction? 5. How does kmart.com handle legal issues, and if so, what is its effectiveness? 6. What are some of the e-Commerce features that kmart.com implements? 7. What are some improvements that can be made to kmart.com?

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