For dry, fragile skin. Restores and strengthens. Moisturizes for 24 hours. Dermatologist recommended. For over 60 years. Active naturals. Fortifying southernwood. As you age, the cumulative effects of external assaults can cause the skin's protective moisture barrier to break down, contributing to skin becoming thinner and more fragile over time. Aveeno Positively Ageless Skin Strengthening Body Cream has been clinically shown to deeply moisturize for 24 hours. This formula with Active Naturals Southernwood helps fortify the skin's moisture barrier, leaving it feeling stronger and more resilient. With regular use, the skin's moisture barrier can be improved over time, leaving skin healthier and younger looking. Aveeno Active Naturals are ingredients derived from nature and uniquely formulated to reveal skin's natural health and beauty.