Preference

There’s something special about the quality of color with Preference…color so luminous, so lasting. Experience Superior Preference, our true gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Preference’s Superior Fade-Defying Color and Shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Plus, our color protective Care Suprême Conditioner is formulated with Golden Camelina Oil, anti-oxidant Vitamin E and a UV filter which helps keep first day color vibrancy and provides soft, luxuriously silky hair. From root to tip, color won’t fade-out, turn dull or brassy.

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