Your favorite elastic is now even better! Only Goody Ouchless elastics are made with SmartStretch Core™. This improvement helps each one hold its shape longer without stretching out while giving you the same gentle and comfortable hold that makes them America’s #1. Each Goody Ouchless product promises to care for your hair and minimize snags. America''s No. 1 elastic. goody.com. A Newell Rubbermaid Company. Made in China.