OKAY… Whats the bid deal? Im confused clearly the kids are excited about going back to school. Many say its not about the kids being black but yet thats what it seems like. Not that I have anything against whites but if it was them sing or rapping it wouldnt be a problem. The world we live in. Let those kids shine at least they aint rapping about non sense. I like the commercial and proud that they talking about something good. Let them have they time. BTW… who the **** still shops at Kmart. I bet everyone that had something smart to say about the commercial liked that commercial Target got on TV. I love the commercial my BUS is my LIMO!!!!