Kmart Celebrates 30 Years of Fundraising for March of Dimes
This year marks Kmart’s 30th year of giving to the March of Dimes®, the same year that the March of Dimes observes its 75th anniversary as one of the nation’s most successful nonprofit healthcare organizations. We’ve been dedicated to March of Dimes for the tremendous positive impact it creates in the communities where we live and do business.
Since 1983, Kmart has raised more than $106 million dollars for the March of Dimes – one of the most significant fundraising achievements by a company for a singular cause. In fact, during the time it took to raise $106 million dollars, more than 100 million babies were born in the United States.
But we can’t stop there. More than four million babies were born last year and March of Dimes helps newborns and parents through vaccines, research and education. You can contribute to the annual March of Dimes’ campaign by making a donation of $1 or more at any Kmart store through June 22.
Last year we helped raise nearly $8 million through donations from SHOP YOUR WAY REWARDS SM Members, customers, family and friends, and this year we look forward to increasing that amount so we can help more families than ever.
This year also marks our 21st year as a national sponsor for the March for Babies® annual walk. The walk will take place this spring in more than 750 communities in all 50 states, Washington, D.C. and Puerto Rico.
Please join March of Dimes in its efforts to prevent birth defects, premature birth and in reducing infant mortality and encourage your family and friends to join our efforts, too.