1. General Hi, I am a second year student doing some research about the business of kmart.com and have some queries: 1. How does kmart.com targets and segments your customers? (i.e. segmentation by demographics, psychographics, etc?) 2. How does kmart.com communicates with the different market segments? 3. Does kmart.com makes use of virtual community, and if so, what is the objective and its effectiveness? 4. Does kmart.com makes use of auction? 5. How does kmart.com handle legal issues, and if so, what is its effectiveness? 6. What are some of the e-Commerce features that kmart.com implements? 7. What are some improvements that can be made to kmart.com?

    Hi, I've actually already been to that page before, however there were not enough information for me. but, nonetheless, thank you for your help.
  2. General Hi, I am a second year student doing some research about the business of kmart.com and have some queries: 1. How does kmart.com targets and segments your customers? (i.e. segmentation by demographics, psychographics, etc?) 2. How does kmart.com communicates with the different market segments? 3. Does kmart.com makes use of virtual community, and if so, what is the objective and its effectiveness? 4. Does kmart.com makes use of auction? 5. How does kmart.com handle legal issues, and if so, what is its effectiveness? 6. What are some of the e-Commerce features that kmart.com implements? 7. What are some improvements that can be made to kmart.com?

    Hi, I'm still awaiting the reply and would appreciate if a reply could come asap as it's really urgent and I really wanna know more about the business behind kmart... Thanks!
  3. General Hi, I am a second year student doing some research about the business of kmart.com and have some queries: 1. How does kmart.com targets and segments your customers? (i.e. segmentation by demographics, psychographics, etc?) 2. How does kmart.com communicates with the different market segments? 3. Does kmart.com makes use of virtual community, and if so, what is the objective and its effectiveness? 4. Does kmart.com makes use of auction? 5. How does kmart.com handle legal issues, and if so, what is its effectiveness? 6. What are some of the e-Commerce features that kmart.com implements? 7. What are some improvements that can be made to kmart.com?

    Hi, thank you for forwarding this. Looking forward to some help from KmartCares Team so that I can understand Kmart better!