Ultra Plus  Ultra Plus™ 100 oz. Laundry Detergent, Free of Dyes and Perfumes

This product made my clothes exceptionally clean.I love the fragrance and used much less of it than regular detergents.My clothes smell very clean and wonderful for a long time even long after drying,folding,packing them away.I would definitely recommend this product to others.Great value for the money..

I love this soap because it cleans so well and it does not have a harsh smell like other brands.

Me and my family have been using the Laundry Detergent from Sears well before you could buy it in the liquid form it is a great cleaner and the price is  better then the all the names brands you could buy else where.  I believe my mother started using this procudt in early 1970.   This is the only Detergent my pwn family have been using from the that I got married in 1990.  I love the fact when you say that it is free of dyes and perfume becuase it the does not mess with my allergy to perfume so I give this an out standing vote for staying true to it words of free of dye and perfume.

Love this detergent.

My laundry has not looked so great.

whites are awesome. and so are the darks.

I like it, because my childrens are allergic to perfumes. Let the clothes clean. It's a good choice.

This product made my clothes exceptionally clean.I love the fragrance and used much less of it than regular detergents.My clothes smell very clean and wonderful for a long time even long after drying,folding,packing them away.I would definitely recommend this product to others.Great value for the money..

Cleans clothes like nothing else, has clear instructions, easy to use and the "price is right".

I thank you SEARS,

Mike

I picked up a bottle of this detergent based on multiple favorable reviews I read on line, and we haven't been disappointed, so far. Clothes seem to come out clean, with no odor, and no allergic reactions. The only complaint I have is that the bottle is rather tall, and won't fit in the pedestal drawer beneath the washer, in an upright position. Seems like a simple oversight on the part of Sears. Other brands fit nicely.

Before we got our front-load washer, we always used Tide detergent. Now that we're a high-efficiency household, we needed HE detergent. While we'd been happy enough with Tide, I had read a lot of really positive reviews of the Ultra Plus detergents, and decided to give them a try. We purchased the Dye/Perfume-free and the Oxi-Clean versions in powder and liquid.

For anyone who's of the mind that price determines quality, think again! This detergent cleans every bit as well as Tide ever did, at a much more reasonable price. And, there are powder and liquid versions for HE machines (Tide only has liquid).

Stain removal/prevention has been great, the clothes come out smelling, well, clean. Since this detergent is perfume-free, it doesn't smell like a mountain breeze or a flower garden. It just smells fresh and clean.

With 66 loads worth of detergent in one bottle, and with a sale price of around $10, this is a hard bargain to beat. I recommend it to everyone!