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Sony  Cyber-shot DSC-W510 - Digital camera - compact - 12.1 MP - 4 x optical zoom - red

Kmart  Item#  020W033147270001 | Model#  DSC-W510/R

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Sony Cyber-shot DSC-W510 - Digital camera - compact - 12.1 Mpix - 4 x optical zoom - red

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Depth (in.): 0.81
LCD Screen Size: 2.7 to 2.9 in.
Product Overview:
Output Type: USB 2.0
Color: Red
Battery Type: Sony NP-BN1

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  • Free shipping! Orders $59 or more Offer ends   01-Nov-2014 See details.
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Specifications & Dimensions

Depth (in.): 0.81
LCD Screen Size: 2.7 to 2.9 in.
Product Overview:
Output Type: USB 2.0
Color: Red
Battery Type: Sony NP-BN1
Included with Item:
Accessories Included: Battery charger, USB cable, wrist strap
General Features:
Additional Features: Red eye reduction
Warranties & Coverage:
General Warranty: Limited warranty - parts and labor - 1 year
Supported Memory Cards: Memory Stick PRO Duo card, SD card
Digital Features:
Self-Timer Time: 2 or 10 seconds
Magnification, Optical Zoom: 4X Glossary
Image Capture:
Image Processor: BIONZ
Image Sensor Size: 1/2.3"
Image Stabilization: Yes
Megapixels: 12.1
Flash Type: Built-in
Shoot Mode:
Continuous Shooting Speed: 1.17 frames per second
Shooting Modes: Landscape, twilight portrait, pet, soft snap, twilight mode, beach, snow, high sensitivity, gourmet
General Information:
Min Operating Temperature - Environmental Parameters: 32 °F
Video Capture - Memory / Storage: AVI - 640 x 480 - 30 fps ¦ AVI - 320 x 240 - 30 fps
Supported Memory Cards - Memory / Storage: Memory Stick Duo, SD Memory Card, Memory Stick PRO Duo, SDXC Memory Card, Memory Stick PRO Duo Mark2, SDHC Memory Card, Memory Stick PRO-HG Duo
Product Type - General: Digital camera - compact
Microphone Operation Mode - Microphone: Mono
AV Interfaces - General: Composite video/audio
Auto Focus - General: TTL contrast detection
Digital Video Format - General: AVI, MJPEG
Digital Zoom - General: 2 x
Effective Flash Range - Camera Flash: 7.9 in - 15.7 ft : ISO auto ( wide lens ) ¦ 7.9 in - 7.5 ft : ISO auto ( tele lens ) ¦ 19.7 ft : ISO 3200 ( wide lens ) ¦ 10 ft : ISO 3200 ( tele lens )
Effective Sensor Resolution - General: 12,100,000 pixels
Exposure Compensation - Exposure & White Balance: ±2 EV range, in 1/3 EV steps
Exposure Metering - Exposure & White Balance: Multi-segment, center-weighted, spot
Min Shutter Speed - Exposure & White Balance: 2 sec
Max Video Resolution - General: 640 x 480
Max Shutter Speed - Exposure & White Balance: 1/1500 sec
Light Sensitivity - Exposure & White Balance: ISO 100, ISO 800, ISO 400, ISO 200, ISO 80, ISO 1600, ISO 3200, ISO auto
Optical Sensor Type - General: Super HAD CCD
Macro Focus Range - Lens System: 1.6 in
Lens Construction - Lens System: 5 groups / 6 elements
Image Storage - Memory / Storage: JPEG 4000 x 3000 ¦ JPEG 4000 x 2248 ¦ JPEG 3264 x 2448 ¦ JPEG 2592 x 1944 ¦ JPEG 1920 x 1080 ¦ JPEG 640 x 480
Battery Life Details - Battery: Photo shooting - 220 shots ( LCD Monitor on ) ¦ Video recording - 1.8 hours ( LCD Monitor on )
Focal Length Equivalent to 35mm Camera - Lens System: 26 - 105mm
Type - Display: 2.7" LCD display
Flash Modes - Camera Flash: Fill-in mode, slow synchro, auto mode, flash OFF mode, red-eye reduction
Display Features - Display: Built-in
Face Detection - General: Smile Shutter, face and smile detection
Features - Lens System: Built-in lens shield, aspherical lens
Exposure Modes - Exposure & White Balance: Program, automatic
Image Recording Format - General: JPEG
Focus Adjustment - Lens System: Automatic
Width - Dimensions & Weight: 3.8 in
Additional Features - Additional Features: Audio recording, USB 2.0 compatibility, built-in speaker, RGB primary color filter, auto power save, DPOF support, display brightness control, digital image rotation, PRINT Image Matching, camera orientation detection, cropping an image, In
Sensor Resolution - General: 12.1 Megapixel
Peripheral Devices - System Requirements for PC Connection: USB port, CD-ROM drive
Software - Software: Drivers & Utilities, Sony Picture Motion Browser
Type - Lens System: 4 x zoom lens - 4.7 - 18.8 mm - f/2.8-5.9
Resolution - Display: 230,400 pixels
Operating System Support - System Requirements for PC Connection: MS Windows 7, MS Windows XP SP3, MS Windows Vista SP2
Weight - Dimensions & Weight: 3.6 oz
Total Pixels - General: 12,400,000 pixels
Depth - Dimensions & Weight: 0.8 in
Height - Dimensions & Weight: 2.1 in
Auto Focus Points (Zones) Qty - General: 9
White Balance - Exposure & White Balance: Automatic, presets
White Balance Presets - Exposure & White Balance: Incandescent, cloudy, flash, daylight, fluorescent light (cool white), fluorescent light (daylight), fluorescent light (warm white)
Max Operating Temperature - Environmental Parameters: 104 °F
Zoom Adjustment - Lens System: Motorized drive
Connector Type - Connections: 1 x USB 2.0 ¦ 1 x composite video/audio output
Enclosure Color - General: Red
Optical Zoom - General: 4 x


Ratings & Reviews

Product Description

Sony Cyber-shot DSC-W510 - Digital camera - compact - 12.1 Mpix - 4 x optical zoom - red

Shoot life at its fullest with the Sony® DSC-W510. Capture landscapes with one touch using Sweep Panorama™ mode; get that perfect portrait with Face Detection and Smile Shutter™ technologies, capture wider scenes with the 26mm wide angle lens, and automatically get clear shots with SteadyShot® image stabilization and iAuto.

  • Sony Lens with 4x Optical Zoom and 26mm equivalent wide angle
    The Sony 4x optical zoom lens brings distant subjects closer for great outdoors, sports, and travel photos. Thanks to 26mm equivalent wide angle of this lens you can also get great group shots in tight spots.
  • Sweep Panorama mode
    Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 231 degrees. Now capturing wide landscapes is as easy as press and sweep.
  • SteadyShot image stabilization
    SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.
  • Intelligent Auto Mode
    Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.
  • Face Detection technology
    Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
  • Smile Shutter technology
    Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
  • 480p AVI VGA Movie Mode
    In 480p AVI movie mode the camera shoots 640 x 480 movies at 30 fps, a standard format when working with a PC. Users will create movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac computer . Once transferred to your computer and connected to the internet you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket and YouTube .
  • Soft Skin mode
    Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the rest of the shot.
  • Natural Flash
    Conventional point-and-shoot camera flash shots just don't capture colors the way the eye sees them. Natural Flash mode takes a reference shot without flash and then uses that reference to correct the color, for far more lifelike images.
  • Self-Portrait Timer
    Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.
  • Anti-blink Function
    It's frustrating to capture the perfect shot, only to review it later and discover subjects blinked during the photo. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.
  • Dynamic Range Optimizer Standard and Plus
    Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.
  • Intelligent Scene Recognition (iSCN) Mode
    Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.
  • High Sensitivity Mode (ISO 3200)
    High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to seven ISO settings (Auto, 125, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.
  • Easy Shooting Mode
    With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.
  • In-Camera Retouching Tools
    Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions.
  • Includes Sony PMB (Picture Motion Browser) Software ver. 5.3
    Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD, as well as take advantage of one click upload to a number of popular video and photo sharing sites.
  • Includes Sony PMBP (Picture Motion Browser Portable) software
    With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-W510 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites without the need for any additional software to install.

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  • Available for Gift Wrap

Added on March 16, 2011


Overall, others give this:

4 Reviews Write a review
2 Reviewers (100.0%) would recommend this to a friend.
Overall Rating Breakdown:

Reviewers may have received a benefit, like a sweepstakes entry or rewards program points, in exchange for writing a review.
Those benefits were not conditioned on the positive or negative content of the review.



Apr 23 , 2012
via Sony
DSC-W510/R review

Charger seems to be not working at all. I could able to test the camera if it is working or not. Need to contact customer care support and find out.

Not Helpful
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Feb 21 , 2012
via Sony
Bad Choice

Bought the camera back in June of '11 and it has been nothing but a headache for my wife. She was rarely able to get any decent pictures. I would manage some nice pictures every now and then, but with great effort. Last week the thing stopped working. It won't turn on properly. My wife had put it away after taking some pictures and when I tried to turn it on the lens came out half-way and the "turn on and off again" message was displayed. No success with turning it on and off and internet searching has concluded that I either buy a new Sony battery (which cost half the price of the camera) or I have it fixed which again, cost about half the price of the camera. First and last Sony camera.

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Hayward, CA

Nov 10 , 2011
Sony Cyber Shot is a Great Camera

My husband bought me this camera as a birthday present and I just love it. Its simple to use and has a bunch of neat features. I take it with me everywhere and its holding up nicely.

I would recommend this product to a friend.

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Easley, SC

Oct 2 , 2011
Love the camera, love the price.

We were going camping and my old camera had become unreliable. I put off buying one because there were so many choices. The day before we left I had to make a decision. I figured at the price, I couldn't go wrong. I have received numerous compliments on the camera and keep it in my backpack now, so I never get caught without a camera when I need one.

I would recommend this product to a friend.

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