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I purchased the Sundown Extra Strength 1200mg fish oil soft gels, in the 300 count value size. I have been using fish oil for many years, and I'm very happy with this choice ! It is purified to eliminate mercury, PCBs and dioxins. And it contains no shellfish, which can affect gout sufferers, like myself ! I have read for many years that one should look for a fish oil that contains both EPA and DHA omega-3 fatty acids. This one has both, and it contains no artificial color, flavor or sweetener. No preservatives, no sugar, no starch, no milk, no lactose, no gluten, no wheat, no yeast, and no sodium ! It also has an easy opening, wide mouth lid ! my only gripe is that the gel tablets are a little clingy to each other, but a small sprinkle of baking soda took care of that, in the bottle :) My choice was maily because of all it's attributes, but also it happened to be on sale additionally, which didn't hurt me in the least :) I recommend the larger size, like the one I bought, at the larger mg amount of 1200. This means that adults only have to take one or two daily. Excellent product, and kmart carries a full line of Sundown Naturals !