Effective March 6, 2007:

• What type of information does Kmart collect from children?
• What does Kmart do with this information?
• How does Kmart obtain verifiable parental consent from parents or guardians?
• How may I review the information that my child provided to Kmart?
• Will I receive notice of changes to the Children's Privacy Policy?

The Kmart Promise

We value the trust you place in Kmart and its affiliates. Accordingly, Kmart adheres to the highest ethical standards in gathering, using and safeguarding children's online information that is entrusted to the company.

This privacy policy addresses Kmart general policy regarding the following:

• Collection of children's personal information
• Use of children's personal information
• The method of obtaining parental consent
• The method of obtaining access to the child's information

Each Kmart.com site that may be directed to children under 13 will contain a specific version of our Children's Online Privacy Policy that will address specifically each of the points listed above for that site.

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What type of information does Kmart collect from children?

Some Kmart websites may collect online contact information from children under the age of 13 in order to respond once to a specific request from a child. For example, some Kmart websites may allow children to submit questions and get a response from a Kmart expert. Online contact information that is collected in this manner will be deleted after a response is made to the child.

Some Kmart websites may collect online contact information from children under the age of 13 in order to respond more than once to a specific request from a child or to protect the safety of the child. For example, some Kmart websites may collect online contact information to allow a child to sign up for an online newsletter. Each Kmart website that collects such online contact information requires the child to provide either a parent's or guardian's e-mail address or a parent's or guardian's street address so that Kmart can send the child's parent or guardian a notice regarding Kmart children's online information practices. In such situations, the contact information is only used to respond to the child's request and to notify the child's parent or guardian that the child contacted Kmart. Kmart will not condition a child's participation in an activity on the provision of more information than is reasonably necessary for the activity.

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What does Kmart do with this information?

In certain circumstances, Kmart may share customer information with trusted service providers that need access to your information to provide operational or other support services. To ensure the confidentiality and security of this information, service providers must agree to safeguard all information in strict compliance with our policy.

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How does Kmart obtain verifiable parental consent from parents or guardians?

Some Kmart websites may collect online contact information from children under the age of 13 for participation in promotions or ongoing programs. Each Kmart website that collects such information uses reasonable efforts to obtain verifiable parental consent before collecting such information from a child. Parents or guardians are required to demonstrate their consent for their child's participation in the promotion or program by submitting a signed consent form to Kmart, by calling an 800-number, by submitting a credit card number, or by submitting an e-mail message. The method of parental consent will vary, depending upon the specific promotion or program. Additional consent mechanisms may be used in the future. Whenever parental consent is obtained, the parent or guardian will be asked to choose or be given an identification code so that Kmart can identify and authenticate future requests from that parent or guardian.

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How may I review the information that my child provided to Kmart?

Parents or guardians whose children have provided information to Kmart may review the information provided by their child by sending an e-mail message to help@Kmart.com or to the e-mail address listed on the Kmart.com site that collected their child's information. For verification and security purposes, Kmart may request that such parental requests must contain the parent's or guardian's name and identification code as well as a valid e-mail address, a street address, or a phone number. Parents or guardians may also request that Kmart delete their child's information. If such a parental request is received, Kmart will make all reasonable efforts to delete the information from its files.

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Will I receive notice of changes to the Children's Privacy Policy?

As mentioned above, this policy is subject to change and the changes will become effective immediately. If there are material changes to this policy, we will provide notice of the changes by posting the amended policy on Kmart.com and by revising the effective date of the Children's Privacy Policy textual link appearing at the bottom of the page.