96 Loads. 2X Concentrated. Improved (when used to pretreat stains) stain fighting power! Power of small! Small bottle, powerful clean. Small bottle, same number of loads. Small bottle, easy to carry, use and store. Small bottle, less waste, better for environment. Contains no phosphates. Made in USA. Directions: For Best Results: Pretreat, fill washer with water and Purex Ultra Concentrate detergent, then add clothes. Line 1: Regular; Line 2: Large; Line 3: Heavily soiled. Easy ...